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Internet Marketing Daily Reporter

Current Rise in Social Media Campaign Tracking and Optimization

Latest Search Engine People Blog post is titled, “Current Rise in Social Media Campaign Tracking and Optimization”

“National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas.

Popular Methods of Social Media Campaign Analysis

Many enterprise marketing professionals choose to use social analytics to measure more than just big data. Demand Metric polled a number of marketing professionals with the results listed below.

60 % utilized analytic tools for campaign tracking.

48 % utilized analytic tools for brand analysis.

40 % utilized analytic tools for competitive intelligence.

Common Challenges Reported

The most challenging obstacles cited were related to funding, staffing, and other variables linked to limited resources…”

Continue Reading on Search Engine People Blog >>

Current Rise in Social Media Campaign Tracking and Optimizationsearchenginepeople.com

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