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Why Guest Posting is Still one of the Most Valuable Forms of Content

The latest post from “Search Engine People Blog”, “Why Guest Posting is Still one of the Most Valuable Forms of Content”

“Google’s Head of Webspam Matt Cutts recently posted a webmaster help video covering the legitimacy of guest posting. It provided insights into what Google sees as paid links in guest posts and what the search engine recognises as genuine guest blog campaigns to increase organic traffic.

Relevancy

One of the main points Cutts stressed was topic relevancy when it came to guest blogs. He said: Usually there is a pretty clear distinction between an occasional press blog versus someone who’s doing a large scale paid link kind of thing.

If you’re paying for links, it’s more likely that it’s an off-topic or an irrelevant blog post that doesn’t really match the subject of the blog itself. It’s more likely you will see keyword-rich anchor text and that sort of thing.

Fairly simple really. If you are a sports blog it might look a bit strange if you started doing a sequence of price comparison blogs on technical products…”

Continue Reading on Search Engine People Blog >>

Why Guest Posting is Still one of the Most Valuable Forms of Contentsearchenginepeople.com

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