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Latest post from Search Engine People Blog, “Psychology of conversion optimization: Persuasive design”
“In the last twelve months, conversion rate optimization has become an important part of our online marketing strategies. And more companies are now A/B testing and performing usability tests compared last year. The goal of conversion rate optimization is to get more people to complete a goal on your website – But what businesses really want is increased revenue.You have read how culture impacts conversion rates and how the human brain can impact purchasing behavior. In the final part of this three part psychology of conversion series, we’ll take a look at how you can use persuasive design to increase your revenue.What Is Persuasive Design?BJ Fogg, Stanford professor and one of the world’s leading experts in digital persuasive design has described it as follows:Persuasion is a form of social influence. In other words, you can use psychology in design to influence website behavior and encourage your web visitors to do what you want them to do!What Does Persuasive Design Look Like?Persuasive design happens all the time, both in the real world and online…”
Psychology of conversion optimization: Persuasive design – searchenginepeople.com