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SEO Friendly Directories and Internet Marketing Daily Reporter
The latest article by Daniel Kosir from Search Engine People Blog is titled, “The Key Elements of an Inbound Marketing Campaign: Make an Offer”
Daniel Kosir posted, “At the beginning of the buying process, most visitors to your website – between 75% and 98% – aren’t ready to make a purchase; they’re researching solutions to a problem. Providing targeted content is the key to turning cursory interest into concrete leads. But to accomplish this, you have to make an offer.
Pull, Don’t Push
Inbound marketing isn’t about pushing out a sales message; it’s about pulling prospects in by offering them something. The most effective way to do this is by developing powerful content that aligns with your buyer personas’ needs and offers to resolve a common challenge.
Initially, your offer could be a blog post which prompts the reader to download an eBook that more thoroughly covers a subject. Or it could be a page on your site that encourages the visitor to download a how-to-guide. The point is to develop remarkable content to move the prospect along in the buying process through calls-to-action (more on this in our next post, Create a Conversion Path)…”
The Key Elements of an Inbound Marketing Campaign: Make an Offer – searchenginepeople.com